Who we are
Meet the nerdLondon-based Product Design Lead focused on building scalable, user-centred products from 0 to 1 and beyond.
From 2012 to 2026, I worked across the agency space, delivering 100+ projects spanning branding, digital products, and campaigns across diverse industries. This shaped my approach to design as both creative and systematic, and developed my leadership skills in guiding teams and projects end-to-end.
Today, I focus on product design, building purposeful, user-centred products that solve real problems and create meaningful impact, with a growing focus on AI-driven experiences and workflows.
When asked what I wanted to be when I grew up I used to answer ‘Woody’ – I’ve since compromised. Following in John Lasseter’s footsteps, I embarked on a creative pursuit across the Middle East and Western World, ultimately specialising in re-creating the magic I felt when Toy Story first hit VCR; albeit in digital design.
Peanut, also known as Slinky, is often referred to as my muse. She is a long-haired Daschund with a lot of feelings. She’s Woody’s sidekick and willing to go to great lengths to help me in my pursuit of creative excellence. Together, we enjoy fine food, having a kick about and trips to the seaside.
What we do
My bread and butter
